The New Dutch Wave House is Officially Open at SXSW!


HUP took part in the opening of The New Dutch Wave house on Sunday, March 12th in Austin, Texas during the SXSW conference. HRH Prince Constantijn of The Netherlands and the mayor of Austin Steve Adler took part in the festivities!

The New Dutch Wave seek to inspire, connect & generate new business where Dutch entrepreneurs, creatives, start-ups, artists, as well as the Dutch government & their biggest cities will president themselves to a new & relevant international audience.

HUP has successfully activated a small sized futsal court that will run from Sunday, March 12th – Monday, March 13th from 3:30-6pm. Professional futsal players along with local soccer talents will be in hand showcasing some moves. Afterwords, there will be a live party produced by New Dutch Wave at SXSW at both Swan Dive & Barbarella Austin.

Estevan Studio