HUP Back in Los Angeles after Successful Trips to Barcelona and Austin


Monday, March 20, 2017 – HUP is finally back home in sunny Los Angeles after two successful trips to Barcelona, Spain for Mobile World Congress and Austin, Texas for South by Southwest.

HUP was among the 108,000 attendees from 203 different countries in Barcelona, Spain from February 27th – March 2nd working alongside Enterprise Summit of the Netherlands. During the event, HUP had the opportunity to attend in-depth analysis of the topics and trends that are shaping the mobile industry in 2017 and beyond. From prestigious keynote speakers to topic focused conference sessions, HUP was constantly networking with leaders from the most important companies in the mobile and adjacent industries across the four days of the event. Founders, Sacha van der Most and Luz Lluncor also had the opportunity to catch a game at the famous Camp Nou to watch Barcelona face Sporting Club Gijón.

HUP’s second stop occurred at SXSW in Austin, Texas from March 10-19, which offered a unique opportunity to explore the worlds of interactive, film, music, and comedy with parties, awards, screenings, and showcases. HUP was welcomed by New Dutch Wave from the Netherlands to activate a small 1v1 soccer field where HRH Prince Constantijn of the Netherlands and the mayor of Austin, Steve Adler, kicked off the event. Professional futsal players along with local soccer talents were all in hand showcasing some impressive moves to a packed house crowded with creative thinkers, innovators and entrepreneurs.

HUP is proud to have attended two world-renowned events on separate sides of the world that offered unparalleled discovery, networking and inspiration. Through these gained experiences HUP is committed to continue to drive human transformation and make 2017 a memorable year!

Learn more about MWC

Learn more about SXSW

Learn more about Enterprise Summit

Learn more about New Dutch Wave

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