HUP Back in Los Angeles after Trade Mission in New York


Monday, 26 June 2017 – HUP is back in Los Angeles after spending the past week in New York hosting Dutch Sports Infrastructure from the Netherlands as well as a Dutch Delegation consisting of: Dotcomsport, DashTag, VTON, TNO and Crown Licensing. HUP designed the trade mission to serve participants of DSI with the highest level of entry into their desired market of Sports Technology and Innovation in the United States.


HUP’s network stretches among several industries through which HUP provides a common ground for each client. Working closely with their partners, HUP customized the mission connecting desired business partners with industry leaders and government officials. The trip also consisted of top-level executive meetings with the NBA, MLS, NY Red Bulls, Baker & McKenzie LLC, Chelsea Piers Sports Center, NYC Parks & Recreation, NY Public Schools Athletic Leagues, NY Dutch Lions, Super Soccer Stars, Weinstein Carnegie Philanthropic Group, the Dutch Consulate, NAF, TABS, and several other business professionals in New York City.


Overall, the trip was a success! HUP helped members of DSI showcase their innovative ideas and developments in hopes of helping fill a void with the demand and opportunities needed within the American sports market. HUP was also fortunate to create their own relationships with many influential members in the American sports industry discussing and sharing ideas, projects, and future plans. Everyone at HUP is extremely grateful for having the opportunity to work collaboratively with such an amazing organization like DSI. We are all living during exciting times in the sports industry and HUP is proud to be in the center of it all!

Estevan Studio